Tech Hard
Client: Lenovo
Role: Creative Director
We won the retail holiday season by rising above the expected price cuts and deals during Black Friday by offering not just a deal, but by underscoring the real reason you need it in the first place. Our Lenovo Black Friday campaign saluted those who pushed their laptops above and beyond by giving them a great deal to help them replace it. Instead of shiny and new tech imagery, we showcased tech in all its over worked, tossed around, neglected glory— the way we all really used our laptops during the Pandemic...baking, gaming, at home schooling…it was messy. All over digital, social, and online video, we show tech taking a hit. And it made a big impact, shattering category conventions with 274% lift in site traffic, 95% click-thru rate, and 73% gain in revenue efficiency.
Shorty's People’s Choice for “Voice”
Shorty's People’s Choice for “Technology”
Shorty's finalist in "Technology, Paid & Amplification"
Shorty's finalist in "Voice"
Shorty's Bronze Distinction in "Shopping"
Webby's Honoree "Best Social Video Series"
Webby's Nominee in "Best Art Direction" in Advertising, Media, PR
Credits