The Essentials
Client: Bank Of America
Role: Creative Director
Real numbers, real purchases, real connections. When the pandemic hit, the basics had never been more important. In addition to their usefulness, these every day items are pulling double duty: keeping us entertained, engaged and even sane. Across work, travel, and holiday mindsets, we met consumers where they were in life and used real purchase data to show how we’re all not alone in what we’re buying these days. In fact, the numbers tell us we are all somehow together with what we purchased. The good news is, the Customized Cash Rewards credit card earns you 3% cash back on all of them.
A purchase-inspired playground of Pin-worthy ads
Our audience is using the holidays and home improvement as a chance to distract themselves from the madness of the outside world and Pinterest is their tool to plan & action on this. We created a series of contextual search-relevant social videos to promote Cash Rewards and turned people’s real purchases into beautiful visual representations of the real data. Showing them that they are not alone in their purchases and to consider saving cash back on them all.
Credits